{"id":8204,"date":"2019-09-26T12:28:06","date_gmt":"2019-09-26T10:28:06","guid":{"rendered":"https:\/\/schudnihravo.sk\/?p=8204"},"modified":"2019-09-26T12:28:06","modified_gmt":"2019-09-26T10:28:06","slug":"patrick-linhart-potravinovy-kritik-rozhovor","status":"publish","type":"post","link":"https:\/\/beta.bluedot.sk\/?p=8204","title":{"rendered":"Nielen o testoch potrav\u00edn a marketingov\u00fdch trikoch ve\u013ek\u00fdch spolo\u010dnost\u00ed"},"content":{"rendered":"

Hovor\u00ed v\u00e1m nie\u010do meno Patrick Linhart? Mnoh\u00fdm ur\u010dite \u00e1no. Ako potravinov\u00fd kritik u\u017e cez tri roky odha\u013euje podvody, ktor\u00e9 sa konaj\u00fa v potravin\u00e1rstve. Tak, ako m\u00e1 mnoho podporovate\u013eov v rad\u00e1ch be\u017en\u00fdch spotrebite\u013eov, tak m\u00e1 aj nepriaznivcov, ktor\u00ed proti nemu ved\u00fa r\u00f4zne antikampane.<\/span><\/p>\n

V schudnihravo.sk<\/span><\/strong><\/a> sa sna\u017e\u00edme vies\u0165 v\u00e1s k zdrav\u00e9mu \u017eivotn\u00e9mu \u0161t\u00fdlu. Patrickova predstava o lep\u0161ej informovanosti, \u010do sa t\u00fdka potrav\u00edn, n\u00e1s zaujala. Rozhodli sme sa preto Patricka vyspoveda\u0165 a zisti\u0165, ako to cel\u00e9 vlastne je. Predsa len, nie ka\u017ed\u00fd si tr\u00fafa \u00eds\u0165 proti ve\u013ek\u00fdm spolo\u010dnostiam a odkr\u00fdva\u0165 ich pr\u00edpadn\u00e9 nedostatky.<\/p>\n

Interview s potravinov\u00fdm kritikom Patrickom Linhartom<\/strong><\/h2>\n[spreaker type=player resource=”episode_id=19552593″ width=”100%” height=”200px” theme=”light” playlist=”false” playlist-continuous=”false” autoplay=”false” live-autoplay=”false” chapters-image=”true” episode-image-position=”right” hide-logo=”false” hide-likes=”false” hide-comments=”false” hide-sharing=”false” hide-download=”true”]\n

\""<yoastmark\"<\/p>\n

Mnoho \u013eud\u00ed v\u00e1s pozn\u00e1 ako potravinov\u00e9ho kritika. Ako a kedy to cel\u00e9 za\u010dalo?<\/strong><\/span><\/p>\n

Za\u010dalo to pred dvadsiatimi rokmi, ke\u010f som po vy\u0161tudovan\u00ed strednej \u0161koly v oblasti potravin\u00e1rstva pokra\u010doval a vzdel\u00e1val sa v tomto obore praxou. Vycestoval som do zahrani\u010dia a pre\u0161iel som si v\u0161etk\u00fdmi mo\u017en\u00fdmi profesiami, od kuch\u00e1ra, pek\u00e1ra, baristu, mana\u017e\u00e9ra, \u010di majite\u013ea re\u0161taur\u00e1cie, cez pokladn\u00edka v potravin\u00e1ch a pracovn\u00edka za pultom, a\u017e po riadite\u013ea potravinov\u00fdch siet\u00ed.<\/p>\n

Pr\u00e1ve na tejto poslednej poz\u00edcii som sa dostal k cestovaniu a nav\u0161tevovaniu r\u00f4znych v\u00fdrobcov, k technol\u00f3gi\u00e1m pestovania a spracovania potrav\u00edn, \u010do ma absol\u00fatne fascinovalo a fascinuje dodnes nato\u013eko, \u017ee som sa s\u00e1m rozhodol podie\u013ea\u0165 sa na procese v\u00fdroby nov\u00fdch produktov bez ch\u00e9mie<\/strong>.<\/p>\n

K tomuto posledn\u00e9mu kroku som sa odhodlal preto, aby som ostatn\u00fdm v\u00fdrobcom uk\u00e1zal, \u017ee sa to d\u00e1, a konkuren\u010dn\u00fdm tlakom ich tak prin\u00fatil k samotnej v\u00fdrobe potrav\u00edn bez ch\u00e9mie, \u010do sa mi po troch rokoch p\u00f4sobenia na Slovensku aj podarilo. Na Slovensko som sa vr\u00e1til presne pred troma rokmi, po 20-tich rokoch str\u00e1ven\u00fdch v zahrani\u010d\u00ed.<\/p>\n

Odkia\u013e ste vlastne pri\u0161li k pomenovaniu \u201epotravinov\u00fd kritik\u201c?<\/strong><\/span><\/p>\n

Potravinov\u00fd kritik<\/strong> je pomenovanie be\u017ene pou\u017e\u00edvan\u00e9 v zahrani\u010d\u00ed pre \u013eud\u00ed, ktor\u00ed sa venuj\u00fa anal\u00fdzam \u010di recenzi\u00e1m potravinov\u00fdch produktov. Av\u0161ak, tu m\u00f4\u017eeme rozdeli\u0165 potravinov\u00fdch kritikov na t\u00fdch, ktor\u00ed rozma\u017e\u00fa na tanieri v re\u0161taur\u00e1cii nejak\u00fa om\u00e1\u010dku a vytvoria recenziu na z\u00e1klade svojich subjekt\u00edvnych pocitov, a na t\u00fdch, ktor\u00ed sk\u00f4r vych\u00e1dzaj\u00fa z anal\u00fdz a rozborov potrav\u00edn.<\/p>\n

Ja sa nach\u00e1dzam v tej druhej skupine.<\/strong><\/span> Venujem sa rozboru zlo\u017eenia produktov v obchodoch a n\u00e1sledne poukazujem aj na marketingov\u00e9 triky spolo\u010dnost\u00ed.<\/strong> V tom som doma, ke\u010f\u017ee som na to vy\u0161tudoval aj vysok\u00fa \u0161kolu v \u00cdrsku a z oblasti maloobchodu m\u00e1m aj bohat\u00fa zahrani\u010dn\u00fa prax.<\/p>\n

Mnoh\u00ed sa ma p\u00fdtaj\u00fa, \u010di ofici\u00e1lne existuje funkcia potravinov\u00fd kritik. Na to ja odpoved\u00e1m, \u010di existuje funkcia rodi\u010d.<\/p>\n

Va\u0161e projekty Testy potrav\u00edn a Patrick Linhart Odpor\u00fa\u010da s\u00fa u\u017e celkom zn\u00e1me. Pre\u010do s\u00fa pod\u013ea v\u00e1s ob\u013e\u00faben\u00e9?<\/span><\/strong><\/p>\n

Na to odpoviem ve\u013emi jednoducho a skr\u00e1tene jedinou vetou: Preto\u017ee \u013eu\u010fom sa podarilo otvori\u0165 o\u010di. T\u00edto uvedomel\u00ed spotrebitelia u\u017e maj\u00fa po krk chemoterapeutick\u00fdch chemo-potrav\u00edn.<\/p>\n

\"Zna\u010dka
\n\u010coskoro spust\u00edte nov\u00e9 projekty ako Potraviny nie Otraviny \u010di Potravinov\u00fd Semaf\u00f3r. \u010c\u00edm sa bud\u00fa l\u00ed\u0161i\u0165 od va\u0161ich predch\u00e1dzaj\u00facich projektov a \u010do nov\u00e9 prines\u00fa?<\/span><\/strong><\/p>\n

Od predch\u00e1dzaj\u00facich projektov sa bud\u00fa l\u00ed\u0161i\u0165 svojou unik\u00e1tnos\u0165ou. V podstate je to \u010fal\u0161\u00ed krok vo v\u00fdvoji. Za\u010dal som recenziami produktov<\/a>, v\u010faka ktor\u00fdm som sa dostal k odha\u013eovaniu potravinov\u00fdch podvodov, \u010do vy\u00fastilo k vzniku Testov Potrav\u00edn<\/strong>, aby som ich vedel dok\u00e1za\u0165.<\/p>\n

Ke\u010f\u017ee sa po troch rokoch mojej pr\u00e1ce, ktor\u00fa vykon\u00e1vam \u00faplne zdarma a na vlastn\u00e9 n\u00e1klady, preto\u017ee som pre dan\u00fa vec zap\u00e1len\u00fd, nedostavovali dos\u0165 r\u00fdchle pokroky v zmene zlo\u017eenia potrav\u00edn, pritvrdil som t\u00fdm, \u017ee som vytvoril tlak na v\u00fdrobcov.<\/p>\n

Ako sa v\u00e1m to podarilo?<\/strong><\/span><\/p>\n

Spojil som sa s p\u00e1r poctiv\u00fdmi v\u00fdrobcami, ktor\u00ed boli ochotn\u00ed zmeni\u0165 zlo\u017eenia potrav\u00edn a vytv\u00e1ra\u0165 potraviny bez ch\u00e9mie<\/a>.<\/strong> Nielen bez \u00e9\u010diek, ale pod\u013ea star\u00fdch recept\u00far, \u00faplne bez pou\u017eitia akejko\u013evek ch\u00e9mie. T\u00fdm som zlomil p\u00e1r ve\u013ekov\u00fdrobcov, alebo lep\u0161ie povedan\u00e9 chemo-v\u00fdrobcov, ako ich vol\u00e1m. Museli zmeni\u0165 recept\u00fary k lep\u0161iemu, aj ke\u010f nie k dokonal\u00e9mu, preto\u017ee produkty bez \u00e9\u010diek e\u0161te neznamenaj\u00fa produkty bez ch\u00e9mie.<\/p>\n

Poniektor\u00ed t\u00edto ve\u013ekov\u00fdrobcovia v\u0161ak lobingom a in\u00fdmi nekal\u00fdmi praktikami blokuj\u00fa vstup nov\u00fdch natur\u00e1lnych produktov s mojou pe\u010da\u0165ou Patrick Linhart odpor\u00fa\u010da<\/strong> do ve\u013ek\u00fdch re\u0165azcov. Maj\u00fa tam ve\u013ek\u00e9 slovo a ve\u013ek\u00e9 zast\u00fapenie, \u010dasto i exkluzivitu.<\/p>\n

\u010co znamen\u00e1 va\u0161a pe\u010da\u0165 Patrick Linhart odpor\u00fa\u010da? \u010co n\u00e1m maj\u00fa poveda\u0165 takto ozna\u010den\u00e9 v\u00fdrobky?<\/strong><\/span><\/p>\n

Pe\u010da\u0165 Patrick Linhart odpor\u00fa\u010da zaru\u010duje, \u017ee spotrebite\u013e m\u00f4\u017ee nahliadnu\u0165 do z\u00e1kulisia v\u00fdroby. To je aj podmienkou. Nav\u0161t\u00edvim v\u00fdrobcu, zdokumentujem jeho v\u00fdrobn\u00fd proces videom a n\u00e1sledne sa vykonaj\u00fa vstupn\u00e9 a \u010falej ka\u017ed\u00e9 tri mesiace sa opakuj\u00face testy produktov nes\u00facich t\u00fato pe\u010da\u0165.<\/p>\n

Ko\u013eko v\u00fdrobcov u\u017e m\u00e1 va\u0161u pe\u010da\u0165?<\/strong><\/span><\/p>\n

Zatia\u013e sa podarilo z\u00edska\u0165 pe\u010da\u0165 iba piatim v\u00fdrobcom.<\/p>\n

Ako na to reagovalo okolie?<\/strong><\/span><\/p>\n

To sa chemo-v\u00fdrobcom, samozrejme, nep\u00e1\u010dilo a zneu\u017eili dokonca aj Ministerstvo p\u00f4dohospod\u00e1rstva<\/a>, ktor\u00e9ho pr\u00e1cu vykon\u00e1vam, aby proti pe\u010dati a mojej osobe spustili antikampa\u0148.<\/p>\n

Fungovala ich antikampa\u0148?<\/strong><\/span><\/p>\n

Ich antikampa\u0148 fungovala presne opa\u010dne, ako si predstavovali. Zv\u00fd\u0161il sa z\u00e1ujem o tieto produkty a vlastne urobili mojej osobe nechtiac reklamu<\/strong>. Prist\u00fapil som k zalo\u017eeniu obchodu Potraviny Nie Otraviny, ke\u010f\u017ee v\u00fdrobcovia, ktor\u00ed pod moj\u00edm doh\u013eadom vyvinuli potraviny<\/a> a nie otraviny, a z\u00edskali tak po testovan\u00ed nov\u00fdch produktov aj pe\u010da\u0165, nemali \u0161ancu a boli odmietnut\u00ed vo v\u00e4\u010d\u0161ine re\u0165azcov.<\/p>\n

To ma prin\u00fatilo zalo\u017ei\u0165 aj e-shop, na ktor\u00fd sa vyzbierali samotn\u00ed konzumenti, ke\u010f\u017ee som nedisponoval \u017eiadnou hotovos\u0165ou a priamo som ich na to vyzval. No a tak za\u010dali vznika\u0165 potravinynieotraviny.sk.<\/span><\/strong> Internetov\u00fd obchod, kde by sa v\u0161etky produkty (vr\u00e1tane t\u00fdch s pe\u010da\u0165ou) mali \u0161ancu dosta\u0165 akousi cestou k n\u00e1m, spotrebite\u013eom. \u0160ancu tak dostali aj poniektor\u00ed poctiv\u00ed v\u00fdrobcovia, ktor\u00fdch by ste v re\u0165azcoch darmo h\u013eadali.<\/p>\n

Kedy bude spusten\u00fd e-shop potravinynieotraviny.sk?<\/strong><\/span><\/p>\n

E-shop sp\u00fa\u0161\u0165am sk\u00fa\u0161obne u\u017e 1. okt\u00f3bra.<\/p>\n

\"Patrick

Potravinov\u00fd kritik Patrick Linhart<\/p><\/div>\n

A \u010do Potravinov\u00fd Semaf\u00f3r?<\/strong><\/span><\/p>\n

Do parlamentu chod\u00edm na r\u00f4zne rokovania u\u017e skoro rok. Sna\u017e\u00edm sa tak dosiahnu\u0165 odobrenie nastaven\u00fdch krit\u00e9ri\u00ed aplik\u00e1cie Potravinov\u00fd Semaf\u00f3r<\/a>,<\/span><\/strong> no vl\u00e1da a Ministerstvo p\u00f4dohospod\u00e1rstva nemaj\u00fa o t\u00fato aplik\u00e1ciu, ktor\u00fd by mali sami vytv\u00e1ra\u0165, z\u00e1ujem.<\/p>\n

A tak som sa rozhodol urobi\u0165 \u010fal\u0161iu zbierku a vytvori\u0165 aplik\u00e1ciu s\u00e1m. Prvotn\u00e1 aplik\u00e1cia bude iba o \u00e9\u010dkach, aby sme ich ned\u00e9monizovali a uk\u00e1zali spotrebite\u013eovi rozdiel medzi \u0161kodliv\u00fdmi a ne\u0161kodn\u00fdmi, \u010di\u017ee pr\u00edrodn\u00fdmi.<\/strong><\/p>\n

Bude to teda aplik\u00e1cia pre be\u017en\u00fdch spotrebite\u013eov?<\/strong><\/span><\/p>\n

Bude to predchodca aplik\u00e1cie, ktor\u00e1 je ve\u013emi rozsiahla a finan\u010dne n\u00e1ro\u010dn\u00e1. Na v\u00fdvoj m\u00e1m dvoch IT a nula finan\u010dn\u00fdch zdrojov. O to to bude n\u00e1ro\u010dnej\u0161ie. Ka\u017edop\u00e1dne cie\u013eom je, aby bola aplik\u00e1cia Potravinov\u00fd Semaf\u00f3r<\/strong> plne personalizovan\u00e1 u\u017e\u00edvate\u013eom.<\/p>\n

\u010co si pod t\u00fdm m\u00e1me predstavi\u0165?<\/strong><\/span><\/p>\n

Z jednotliv\u00fdch krit\u00e9ri\u00ed si ka\u017ed\u00fd u\u017e\u00edvate\u013e vyberie tie svoje a personalizuje si t\u00fdm p\u00e1dom vlastn\u00e9 nastavenia. Krit\u00e9riami s\u00fa napr\u00edklad:<\/p>\n

    \n
  1. zdravotn\u00e9 krit\u00e9rium, ktor\u00e9 u\u017e m\u00e1me odobren\u00e9 \u00daradom verejn\u00e9ho zdravotn\u00edctva<\/a><\/li>\n
  2. pr\u00eddavn\u00e9 l\u00e1tky, teda ich nadmern\u00e9 u\u017e\u00edvanie kv\u00f4li maskovaniu nekvality pou\u017eit\u00fdch surov\u00edn<\/li>\n
  3. pou\u017eit\u00e9 obaly<\/li>\n
  4. vystopovate\u013enos\u0165 pou\u017eit\u00fdch surov\u00edn at\u010f.<\/li>\n<\/ol>\n

    Pokia\u013e teda z\u00e1kazn\u00edka nezauj\u00edma zdravotn\u00fd dopad a rozhodne sa k\u00fapi\u0165 slaninu, vypne kateg\u00f3riu 1. Pokia\u013e ho pr\u00edpadne nezauj\u00edma, \u017ee t\u00e1to slanina obsahuje 10 nadbyto\u010dn\u00fdch pr\u00eddavn\u00fdch l\u00e1tok, ktor\u00e9 tam boli pridan\u00e9\u00a0 kv\u00f4li nav\u00fd\u0161eniu zisku pre v\u00fdrobcu, vypne si aj kateg\u00f3riu 2.<\/p>\n

    Takto m\u00f4\u017ee po naskenovan\u00ed produktu ka\u017ed\u00fd u\u017e\u00edvate\u013e dosta\u0165 in\u00fd v\u00fdsledok. Aplik\u00e1cia je teda plne personalizovan\u00e1 potreb\u00e1m a nastaveniam u\u017e\u00edvate\u013ea.<\/strong> Na to, aby sme v\u0161ak mohli tento projekt spusti\u0165, potrebujeme ak\u00e9si po\u017eehnanie od Ministerstva zdravotn\u00edctva, aby projekt dostal pln\u00fa podporu vedeckej obce a \u0161t\u00e1tu a aby sa tak mohol aplikova\u0165 do potravinov\u00fdch re\u0165azcov.\u00a0 Toto je ale boj na dlh\u0161ie obdobie, s \u010d\u00edm som ner\u00e1tal.<\/p>\n

    Bonusov\u00e1 ot\u00e1zka<\/strong><\/span><\/p>\n

    Pripravila som si pre v\u00e1s aj bonusov\u00fa ot\u00e1zku, na ktor\u00fa mi Patrick odpovedal formou videa. P\u00fdtala som sa ho, \u010do ho za tieto tri roky p\u00f4sobenia na Slovensku ako potravinov\u00e9ho kritika najviac prekvapilo. \u010ci u\u017e hovoril o milom, alebo nemilom prekvapen\u00ed, sa dozviete priamo vo videu.<\/em><\/p>\n[mwvideo url=https:\/\/youtu.be\/EyYSq59cfzM is_saved=1][\/mwvideo]\n

     <\/p>\n

    Fotografie a video – zdroj: Patrick Linhart<\/p>\n[content id=3804][\/content]\n","protected":false},"excerpt":{"rendered":"

    Hovor\u00ed v\u00e1m nie\u010do meno Patrick Linhart? Mnoh\u00fdm ur\u010dite \u00e1no. Ako potravinov\u00fd kritik u\u017e cez tri roky odha\u013euje podvody, ktor\u00e9 sa konaj\u00fa v potravin\u00e1rstve. Tak, ako m\u00e1 mnoho podporovate\u013eov v rad\u00e1ch be\u017en\u00fdch spotrebite\u013eov, tak m\u00e1 aj nepriaznivcov, ktor\u00ed proti nemu ved\u00fa r\u00f4zne antikampane. V schudnihravo.sk sa sna\u017e\u00edme vies\u0165 v\u00e1s k zdrav\u00e9mu \u017eivotn\u00e9mu \u0161t\u00fdlu. Patrickova predstava o […]<\/p>\n","protected":false},"author":3,"featured_media":8209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[98,71],"tags":[714,715,716,717,718,719,277,448,278,198],"yoast_head":"\nPatrick Linhart | Potravinov\u00fd kritik | Interview | schudnihravo.sk<\/title>\n<meta name=\"description\" content=\"Ako potravinov\u00fd kritik odha\u013euje podvody, ktor\u00e9 sa konaj\u00fa v potravin\u00e1rstve | Interview s potravinov\u00fdm kritikom Patrickom Linhartom\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/schudnihravo.sk\/patrick-linhart-potravinovy-kritik-rozhovor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mu\u017e, ktor\u00fd odha\u013euje potravinov\u00e9 podvody\" \/>\n<meta property=\"og:description\" content=\"Rozhovor s potravinov\u00fdm kritikom Patrickom Linhartom\" \/>\n<meta property=\"og:url\" content=\"https:\/\/schudnihravo.sk\/patrick-linhart-potravinovy-kritik-rozhovor\/\" \/>\n<meta property=\"og:site_name\" content=\"Top Of The World\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-26T10:28:06+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mgr. 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